MBA in Digital Marketing
& E-Commerce
Learn Business by Building Business
- Get mentored by 100+ CEOs and Founders
- Placement Packages Upto 25 LPA
- 150+ Company Tie-Ups across 7 Key Industries
-
Create your Business & Get an opportunity to
Get Funded by Investors & Venture Capitalists
MBA in Digital Marketing and E-Commerce
The MBA in Digital Marketing and E-Commerce offered by the ZEFT Business School is assured to be a transformative course for those who wish to pursue a career in the field of virtual and E-Commerce. In this program, you will gain a complete understanding of digital marketing as well as how it can drive maximum business value for your organization. It focuses on strategies for business development, emphasizing the significance of digital marketing as a marketing tool in order to promote and increase sales on websites, electronic platforms, social media, and other applications. ZEFT Business School has proved itself to be the provider of the top MBA Courses by providing high quality MBA in Digital Marketing and E-Commerce.
Why MBA in Digital Marketing and E-Commerce in ZEFT?
Learn from Experts
Gain invaluable expertise of business analytics from industry leaders, bridging theoretical knowledge with practical insights.
Broad Network
Establish extensive networks, mentors, potential collaborators, enriching your professional voyage in the business analytics realm.
Hands-On Exposure
Attain practical expertise through real-world projects, ensuring readiness for success in the dynamic data-driven world.
Faculty at ZEFT Business School
The faculty members leading ZEFT Business School’s MBA in Digital Marketing and E-Commerce in Chennai bring diverse expertise from various disciplines and industries. They have extensive experience in the field of digital marketing and E-commerce, making them highly qualified educators. Their goal is to offer students an education of exceptional quality that encompasses both theoretical understanding and practical application. It equips them with the insights and skills needed to flourish in the field of digital marketing and E-commerce.
Guest Lecturers/Mentors
Digital Marketing & Education
Mr. Venkatesh is the Founder & CEO of infiniX and FITA EdTech Pvt Ltd.....
Venkatesh Pannirchelvan
Founder & CEO FITA Academy, infiniX
Venkatesh Pannirchelvan
Founder & CEO
FITA Academy, infiniX
Digital Marketing & Education
Mr. Venkatesh is the Founder & CEO of infiniX and FITA EdTech Pvt Ltd.
Mr. Venkatesh is a Parallel Entrepreneur, Educationist, Mentor, Investor and a successful Digital Strategist.
Through his Digital Solutions company infiniX, Venkat has helped more than 500+ Business Owners to Scale their companies.
His video requesting the state and central governments to help small businesses and offer a moratorium during COVID Pandemic in 2020 has crossed 1 million digital views on YouTube.
He was interviewed by Mirror Now (Time Group) Satellite Channel, Behindwoods, NewsGlitz and other leading magazines.
He influences Youth through his Career videos in Instagram with more than 2,25,000 followers.
Real Estate
Mr. Manoj Namburu is the Founder and Chairman of Alliance Group, South India....
Manoj Namburu
Chairman & Managing Director
Alliance Group & Urbanrise
Manoj Namburu
Chairman & Managing Director
Alliance Group & Urbanrise
Real Estate
Mr. Manoj Namburu is the Founder and Chairman of Alliance Group, South India’s Largest Real Estate Developer which has delivered over 9,600+ homes. The organization has 72 million Sq.Ft. both under development and planning stages, with a real estate portfolio of Rs.51, 000 Crores. The Organization is backed & funded by the world’s Topmost Financial Institutions.
Prior to founding Alliance Group/ Urbanrise, Manoj Namburu was the CEO of Magma Consulting Inc. based in Pleasanton, California, USA, where he has spent a significant amount of time helping clients to improve their bottom lines through the adaptation of emerging technologies.
Namburu is also the proud recipient of the Economic Times Ace Tech award for “Leaders of Indian Infrastructure and Construction” and ""Global Indian of the Year 2019"" for his contribution towards the Indian real estate industry.
Digital Marketing & Education
Chandu is an Executive Committe Member & Investor, Independent Director..
Chandu Nair
Investor,
The Chennai Angels
Chandu Nair
Executive Committe Member & Investor,
The Chennai Angels
Entrepreneur
Mr. Chandu Nair is a multifaceted professional with a deep commitment to fostering entrepreneurial success. He currently advises and invests in a diverse range of businesses, including both traditional entrepreneurs and those leading impactful ventures that prioritise social mission. His investment focus is further sharpened through their involvement with two distinct funds – one dedicated to healthcare and the other to social impact initiatives. Additionally, Mr. Nair's expertise extends to the world of cross-border M&A deals within the tech sector.
Beyond direct advising, Nair actively contributes to the entrepreneurial ecosystem. He holds the esteemed position of independent director at Shankara Building Products Ltd and serves on the Executive Committee of The Chennai Angels, a prominent angel investor network. Committed to knowledge sharing, Mr. Nair also regularly teaches at leading business schools and authors insightful articles on startups and entrepreneurship.
Previously, Mr. Nair co-founded Scope e-Knowledge Center, a pioneering company that revolutionised the data, content, and research services industry. As a leader in the KPO and IT-enabled services space, he leveraged their expertise to propel Scope e-Knowledge Center to become a respected global player in the knowledge services industry.
Mr. Nair's extensive background encompasses a wealth of experiences in consumer marketing, business journalism, consulting, and market research. He honed his skills at renowned companies like Asian Paints and BusinessWorld, gaining invaluable insights into diverse industries.
Digital Marketing & Education
Kiruba is a Social Media Entrepreneur, Professor of Digital Marketing....
Kiruba Sankar
CEO
Business Blogging
Kiruba Sankar
CEO
Business Blogging
Digital Marketing & Education
Mr. Kiruba is the Social Media Entrepreneur, Professor of Digital Marketing, Author of 7 books, Podcaster and an Organic Farmer. Kiruba Shankar is CEO of Business Blogging & founder Director of F5ive Technologies. He has over 25 years of work experience in Internet space and helps craft digital strategies for large firms.
He has worked with leading brands such as British Council, Dominos Pizza, Murugappa Group, Mahindra Group, Sterling Holidays, Larsen & Toubro and The Hindu Newspaper Group.
He has authored Seven books and has been a technology columnist for newspapers such as Business Standard, Financial Express and The New Indian Express. Kiruba has been teaching for 18 years and is a Professor of Digital Marketing.
He has taught at leading B-Schools. He is a professional speaker and has delivered over 700 talks at conferences and corporate events in 21 countries. In the weekends, Kiruba heads to his village where he passionately pursues organic farming in his 13 acre farm.
Analytics & Marketing
Pravin is the Chairman & CEO at KREA, India’s leading Healthcare....
Pravin Shekar
Founder & Chairman
Krea Healthcare
Pravin Shekar
Founder & Chairman
Krea Healthcare
Analytics & Marketing
Mr. Pravin is the Chairman & CEO at KREA, India’s leading Healthcare Analytics company. He is also a Managing Partner at Krux108, an Outlier Marketing consulting firm.
Pravin is an investor in CANDO, a BPO by and for the physically challenged and KÄSE, an artisanal cheese making entity, which skills and employs people with disabilities.
He is also a Founding board member of the PSAI – Professional Speakers Association of India. He speaks on Outlier marketing, Word of mouth Referrals and Ideation. Pravin has authored 13 books and spoken in 29 countries.
Pravin is the recipient of the American Marketing Association’s “Emerging Leader” award and the “Ginny Valentine Badge of Courage” award for skilling and employing people with disabilities
Coaching
Founder
Happyness Coach
Murali Sundaram
Founder
Happyness Coach
Murali Sundaram
Founder
Happyness Coach
Coaching
Mr. Murali Sundaram is a Happyness Coach®, Author, Entrepreneur, Key Note Speaker and comes with 22 years expertise in the Training & Sales. He is also a NLP, Neurofeedback & Biofeedback Trainer, Specialist in Neuroscience-Yogic Science-Management Science & Pharmaceutical Sciences.
He is also the Founder of “Teachers are Leaders Community” an Online Trainer’s University helping Speakers & Coaches to become a World-Class Influencers and impact one million lives globally.
Mr. Murali has successfully trained more than 400,000 Business Leaders, Entrepreneurs & Executives across 15 different countries on Happiness, Money & Leadership.
He is also an Executive Director of BNI, Chennai """"A"""" and Instrumental in helping 700+ Small & Medium Entrepreneurs generate more than Rs.2000 Crores of Business in the last 8 years in Chennai.
He also Heads the Training & Leadership Development for BNI India, Global Master Trainer for BNI, the world's largest referral organization with more than 270,000+ business leaders across the globe.
Mr. Murali is also a Social Media Influencer and fondly called as Happyness Coach with more than 400,000 followers.
Mr. Murali is also a Best Selling Author of more than 6 books as featured in Amazon.
EdTech
Mrs.Kavitha Venkatesh is the Director of FITA EdTech Pvt Ltd....
Kavitha Venkatesh
Director
FITA EdTech Pvt Ltd
Kavitha Venkatesh
Director
FITA EdTech Pvt Ltd
EdTech
Mrs. Kavitha Venkatesh is the Director of FITA EdTech Pvt Ltd. Mrs. Kavitha has given up her lucrative IT Career in Tata Group to pursue entrepreneurship.
Through FITA, she has empowered more than 75,000 students across India by Skilling and helping them Get their Dream Job.
FITA Academy has 11 branches spread across Chennai, Bangalore, Coimbatore, Madurai and Pondicherry.
Digital Marketing
Founder & CEO, Experienzing
Raksha Saravanan
Founder & CEO
Experienzing
Raksha Saravanan
Founder & CEO
Experienzing
Digital Marketing
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Retail
Mr. Zarook Shah is a Motivational speaker, Author,..
Zarook Shah
Managing Director
Grand Square Mall
Zarook Shah
Managing Director
Grand Square Mall
Retail
Mr. Zarook Shah is a Motivational speaker, Author, Jeweler, Managing Director of Grand Square Mall and owner of Old Kent Resorts in Coorg
Zarook Shah is the Director of Grand Square mall in Chennai. Zarook moved to Tokyo at a young age to take over the Japanese operations of the family’s Global Gemstone business where he became familiar with the ways of international business.
Having a vein for creativity and experience in diamonds, Zarook started as a jeweller. His designs were soon recognised and appreciated by connoisseurs of the fashion world. His company “Precious Gems Japan” has received significant fame for designing the exclusive line of diamond jewellery for Disney Stores in Japan, which was sold in 100 plus of their stores across Japan.
Zarook has been a part of the creative team of a leading luxury brand, Scintilla Monaco, which was based in Monte Carlo. He also has gained significant eminence in launching Biblioteca Preciosa (meaning ‘precious library’) in 2003 in Tokyo where he came up with a new concept of a jewellery store where one could not only buy jewellery but also imbibe the culture and history of world jewellery by going through the extensive collection of books which filled the library.
He also heads Grand Square, one of the most celebrated malls of South Chennai. He was instrumental in turning an almost empty mall into one of the most successful neighborhood malls in the city. The philosophy of the mall is to impart knowledge to children through fun and edutainment.
Nestled in a lush and thriving coffee plantation is Zarook’s Old Kent Resort in Coorg. An old English colonial bungalow, where he spent his childhood days with his cousins, that is now a perfect resort for a memorable holiday. The story of this transformation is an inspiration for many families who have dilapidated family houses.
Franchise Consultant
Founder at STRATEGIZER...
Iyyapan Rajendran
Founder
STRATEGIZER
Iyyapan Rajendran
Founder
STRATEGIZER
Franchise Consultant
Mr. Iyyappan Rajendran is an Industry veteran with extensive global experience in the franchise arena. He began his career as a software trainer in a major IT training company, and his passion for the franchise industry groomed him as the perfect professional and made him dig deep into successful franchise business opportunities.
Armed with real-world business experiences and the potential to develop strategies for successful franchising, the proficiency of Mr. Iyyappan Rajendran fuels up Strategizer to cater as an ideal partner in accelerating the growth and expansion of businesses.
The rich heritage of 23+ years of consulting experience with some finest South Indian brands blended with core skills in franchise development, Franchise consulting, Franchise Operations, Franchise Documentation, Franchise Legal Services, Franchise Sales, Marketing, Branding, and distribution Strategies, Business brokerage and PR assures guiding business owners through each step toward building success with exciting franchising opportunities.
Iyappan boasts a rich professional background, having collaborated with esteemed organizations such as Vakil Search at Zolvit, Benzoville, Orange Surgical, Surgical Avenue, Flyair Aviation, and Louis Dennis.
Cookware Manufacturing
Managing Director, Samrat Houseware Pvt Ltd...
Girish Jain
Managing Director
Samrat Houseware Pvt Ltd
Girish Jain
Managing Director
Samrat Houseware Pvt Ltd
Cookware Manufacturing
Mr. Girish Jain, the Managing Director of M/s. Samrat Houseware, a leading manufacturer and exporter renowned for its Stainless Steel insulated Hot Pots under the esteemed brand MAXIMA. With a comprehensive product portfolio spanning S.S Kitchenware, Tableware, Hotelware, and various household products, the company stands as a beacon of quality and innovation in the industry.
In his role, Mr. Jain oversees the entirety of operations, including production, sales, quality control, product development, and all facets of business promotion. With an impressive tenure of 20 years within the company, his leadership has been instrumental in driving growth and fostering excellence.
Benefiting from a cutting-edge factory equipped with the latest technology, Samrat Houseware delivers premium S.S. Utensils to over 20 countries worldwide. Under Mr. Jain's guidance, the company has achieved remarkable success, earning accolades such as the STAR PERFORMER AWARD from EEPC in 2009 and 2007, along with a Certificate of Recognition for export house status from the Zonal Director General of Foreign Trade in 2009. His visionary leadership and commitment to quality continue to propel the company to new heights of achievement and recognition both domestically and internationally.
Textiles Manufacturing
Managing Director,
SD and Sons...
Srinivasa Babu
Managing Director,
SD and Sons
Srinivasa Babu
Managing Director,
SD and Sons
Textiles Manufacturing
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Manufacturing
CEO & Managing Director, M.A.C
Rajavel
CEO & Managing Director,
M.A.C
Rajavel
CEO & Managing Director,
M.A.C
Manufacturing
B. K. Rajavel, the MD and CEO hold a Master’s Degree in Commerce from Kamarajar University. Apart from successfully developing Malligha Asafoetida Company from a family-owned start-up to one of the top 3 regional professionally run asafoetida companies, he has dabbled profitably in various businesses including camphor manufacturing, sugar candy manufacturing, and papad manufacturing. He completed his 2 year entrepreneurial development program from MADE ( Michigan Academy for Developing Entrepreneurs) in 2019.
With his strong technical and practical knowledge in the development of multiple new products in asafoetida, he has ensured M.A.C.’s core focus remains on customers convenience and happiness. His focus on understanding the human mindset, complex problems, and living by values has played a critical role in accelerating M.A.C.’s CAGR (Compounded Annual Growth Rate) at more than 70% since 1996, thereby establishing one of the leading asafoetida, manufacturers of India, while deploying capital effectively and building a high-performance culture with a core thrust on employee relations while giving opportunities to latent talent within the organization.
Medical Devices Manufacturing
CEO, Biometric Cables
Arun kumar Chidambaram
CEO,
Biometric Cables
Arun kumar Chidambaram
CEO,
Biometric Cables
Medical Devices Manufacturing
Business
Chairman, Guild Engineering Turnkey Solutions Pvt. Ltd
Sathya Narayanan
Chairman
Guild Engineering Turnkey Solutions
Sathya Narayanan
Chairman
Guild Engineering Turnkey Solutions Pvt. Ltd
Business
Mr. Sathyanarayanan, Founder & CMD of Guild Engineering Turnkey Solutions Pvt. Ltd. embarked on his journey as an entrepreneur fueled by an unwavering passion for innovation and excellence. With his extensive experience in Project Management spanning both overseas and Indian markets, he laid strong foundation to Guild Engineering.
Commencing his career in 1998 as a Graduate Engineer Trainee (GET) at Nachmo Air Systems, Mr. Sathyanarayanan honed his skills and swiftly progressed to pivotal roles within corporates such as VOLTAS and ETA., he played a key role in the successful initiation and completion of several landmark projects, including the prestigious TCS HQ in Chennai, the Foxconn facility in Chennai, and the iconic F1 Racetrack and Yas Mall in Abu Dhabi.
Driven by an unwavering commitment to excellence, Mr. Sathyanarayanan's vision extends beyond mere accomplishments. His aspiration is to set new benchmarks within the MEP (Mechanical, Electrical, and Plumbing) industry, with a focus on delivering sustainable buildings.
IT
Co-founder, Venzo Technologies and Krediq
Balaji Venkatachalam
Co-founder
Venzo Technologies and Krediq
Balaji Venkatachalam
Co-founder
Venzo Technologies and Krediq
IT
Balaji is a serial entrepreneur with 13 years of working experience in Banking and IT sector, in India and Dubai prior to venturing into business.
Balaji is a Co-Founder of Krediq a Financial Services Company that offers easily accessible, affordable and collateral free financing to SME's and growth stage companies. Having spent entire career in Banking and have run successful business enterprise, he knows the challenges of the small businesses in securing financing. Krediq is founded to solve the cash flow problems of MSMEs.
Balaji also Co-founded Venzo Technologies in 2016, as a banking software services company with 5 people, and have grown it to 100 plus team in a span of 6 years. Today his company serve across industries and develop custom web/mobile applications, digital marketing, IOT, DLT and web3 dapps.
eCommerce
Founder and CEO, Presso
Sindhu Arun Gopalsamy
Founder and CEO
Presso
Sindhu Arun Gopalsamy
Founder and CEO
Presso
eCommerce
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eCommerce
Founder Ekanta
Kandha Ruby
Founder
Ekanta
Kandha Ruby
Founder
Ekanta
eCommerce
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IT
Co-Founder and COO @ Zifo....
Vanchi S
Co-Founder and COO
@ Zifo
Vanchi S
Co-Founder and COO
@ Zifo
IT
With over 20 years of experience in digitizing life sciences, I am a co-founder and COO of Zifo, an enterprise scientific informatics service provider with a global footprint (UK, EU, Americas and APAC) that helps organizations strategize, design, implement, and support their systems in various domains such as Laboratory Informatics, Scientific Data Management, Clinical Biometrics, Genome Informatics, and Compliance Solutions.
My core competencies include creating scalable organizational structures, processes, and governance models and turning strategies into actionable plans. As COO, I oversee and execute the company's strategic vision, bringing in the required system thinking to build scalable systems and procedures and creating a platform for global interactions.
I enjoy exploring various coffee beans and brewing techniques from different origins and altitudes worldwide during my leisure time. I also love spending time with my family, watching movies, or playing board games together. Additionally, I have been passionate about chess since childhood and am always eager to provide support and assistance in any way I can.
eCommerce
Co-Founder, Shycart
Vivek Raja
Co-Founder,
Shycart
Vivek Raja
Co-Founder,
Shycart
eCommerce
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IT
Co-Founder, Insillion
Mahavir Chand
Co-Founder,
Insillion
IT
Co-Founder,
Insillion
IT
Co-founder of INSILLION.
Mahavir currently lives in New York and works with a diverse clientele of insurance carriers in the US, spearheading the creation and execution of customer acquisition and retention strategies all while driving the expansion of the product offerings.
IT
Director of Engineering,
Nutanix
Siva Subbiah
Director of Engineering,
Nutanix
Siva Subbiah
Director of Engineering,
Nutanix
IT
Director of Engineering, Nutanix
As a seasoned technology leader, Siva currently plays a pivotal role in the SaaS and data availability industry. With a master’s degree in computer science from Georgia Tech, he has 20+ years of diverse experience across cutting-edge domains, including hardware, security, and financial technology.
Siva is based out of Austin, United States.
As a technology & Business leader, Siva has contributed to some of the LinkedIn and Microsoft's key products like SharePoint, Office 365, Bing Apps (in multiple platforms including iOS, Android), MSN and Win 10.
IT
Senior Vice President, Agilisium Consulting
Venkatesa Prasad Neelamegam
Sr. VP, Agilisium Consulting
Venkatesa Prasad Neelamegam
Sr. VP, Agilisium Consulting
IT
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Sales
Mr. Kamal is a Senior Vice President in Sales & Marketing...
Kamal Raja Lingam P
Senior Vice President
Sales & Marketing, Alliance
Kamal Raja Lingam P
Senior Vice President
Sales & Marketing, Alliance Group
Sales
Mr. Kamal is a Senior Vice President in Sales & Marketing at Alliance Group. Kamal an IIMB Alumni has a strong expertise in Sales and coaches in Sales efficiency.
He is also a firm believer of personal transformation and helps entreprenuers in Personal transformation through his Transformation Coaching programme.
Kamal is the Author of the Book - ""Bring out the Winner in You"".
Education
Motivational Speaker and Academician...
Nithya Selvakumar
Motivational Speaker and Academician
Nithya Selvakumar
Motivational Speaker and Academician
Education
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Program Highlights of MBA in Digital Marketing and E-Commerce
- A comprehensive curriculum that focuses on all the aspects of digital marketing, e-commerce, and management principles needed to succeed in this field.
- Affordable MBA in Digital Marketing Fees, ensuring accessibility for all.
- A highly skilled lecturing staff with decades of managerial expertise in digital marketing and e-commerce fields.
- This course will provide students with a comprehensive understanding of the tools and platforms required for digital marketing, such as Google and Facebook Ads, WordPress, HubSpot, and MailChimp.
- Our Educational approach integrates classroom instruction with immersive, hands-on learning experiences.
- Students enrolled in the MBA program at ZEFT Business School will gain firsthand experience in running their own businesses as part of their Digital Marketing and E-Commerce coursework.
- ZEFT Business School's MBA in Digital Marketing and E-Commerce program allows students to build their network with experts in the field of digital marketing and e-commerce, and it also lets students listen to over 100 guest lectures from CEOs and founders.
Eligibility Criteria
- To gain admission to the MBA program in Digital Marketing and E-Commerce program at ZEFT Business School, candidates must possess a bachelor's degree from a recognized university with a minimum cumulative score of 50%. Besides, possessing relevant professional experience or achieving noteworthy results on exams such as the CAT can offer candidates an added advantage.
Scholarships
- ZEFT Business School provides financial assistance to deserving students through scholarships. This scholarship scheme for MBA E Commerce and Digital Marketing is designed to support students with exceptional academic achievements, enabling them to pursue their studies without the worry about the financial constraints hindering their goals. This scholarship is specifically designed to relieve the financial burden of pursuing an MBA degree. By providing financial aid, the scholarship enables students who are enrolled in our MBA in Digital Marketing and E-Commerce program to focus on their studies without worrying about financial limitations.
Admission Form
Careers after completing MBA in Digital Marketing and E-Commerce
ZEFT Business School as one of the top B Schools in Chennai, we understand the significance of staying ahead of the curve in this rapidly changing world of business marketing. That’s why MBA Digital Marketing stands tall along with E Commerce. Students have the opportunity to explore a range of exciting career paths with these degrees.
With the rapid growth of digital media and e-commerce, businesses are adapting their marketing strategies. This indicates a high demand for MBA graduates with expertise in digital marketing and e-commerce across various industries.
In the upcoming years, companies will invest even more resources in online marketing strategies, leading to increased demand for digital marketing and e-commerce experts. At ZEFT Business School, we aim to ensure that every student graduates with an MBA degree in Digital Marketing and E-Commerce in their chosen field.
We prioritize our students’ success by offering a complete MBA program covering all business management aspects. Join us at ZEFT Business School and open up a world of exciting career opportunities in the fields of digital marketing and e-commerce.
Job roles after completing MBA
at ZEFT Business School
- Digital Marketing Managers oversee both the online presence and sales of a brand’s products through its website, which serves as the brand’s online platform.
- They are responsible for overseeing every aspect of a company’s digital marketing operations, from strategy to execution.
- It is crucial for Digital Marketing Managers to align their strategies and campaigns with the company’s goals and objectives, ensuring that every initiative contributes to the overall success of the organization.
- Digital Marketing Managers leverage analytics tools to measure the performance of digital campaigns, analyzing data to refine strategies for optimal results.
- They stay updated on the latest trends and innovations in digital marketing, ensuring that their strategies remain current and effective in the dynamic digital landscape.
- Several students have become successful Digital Marketing Managers post successful completion of MBA Courses in Chennai.
- Content marketing managers oversee the entire content marketing process and determine how content can be used to reach the company’s goals and those of the target audience, as well as the goals of the company.
- The content managers are responsible for ensuring that the content they publish and promote is aligned with the company’s content marketing strategy, including the goal of the strategy.
- Additionally, their teams ensure that, to reach their goals effectively, their messages adhere to the brand’s voice and are relevant and helpful to the target audiences to accomplish their mission.
- Content marketing managers incorporate SEO best practices into content creation to enhance visibility and ensure that content is discoverable by search engines.
- Content marketing managers adapt strategies based on evolving trends and audience feedback, ensuring that content remains impactful and aligns with the dynamic needs of the target audience.
- ZEFT Business Schools provides top-notch MBA courses, such as MBA Business Analytics, providing students with the knowledge and skills to become successful Content Marketing Managers.
- Advertisement managers are responsible for managing all aspects of advertising communication as well as channels in order to meet the organization’s goals and objectives in order to achieve the objectives set by the organization.
- It is also their responsibility to oversee the organization’s advertising efforts, and they work closely with the internal staff of the organization to develop innovative, dependable, and brand-specific communication campaigns.
- Advertising managers play a crucial role in determining how potential customers and clients perceive a brand in the first place.
- Advertisement managers are in charge of budget allocation for advertising campaigns, ensuring cost-effectiveness while maximizing the impact of promotional efforts.
- They conduct market research to understand consumer behavior, industry trends, and competitor strategies, utilizing these insights to refine advertising approaches.
- Advertisement managers analyze the performance of advertising campaigns, using metrics like reach, engagement, and conversion rates to assess effectiveness and inform future strategies.
- The role of an e-commerce developer is to craft customer-driven e-commerce platforms.
- They construct applications and websites from the ground up, employing diverse technologies.
- They oversee the technical facets of an online store, including scalability, performance, and security.
- Beyond technical duties, these developers collaborate with store managers or owners to align the store with their business needs.
- Engaging in the development process, they strive to meet customer expectations and deliver a robust e-commerce solution that not only meets but exceeds the business goals of the store’s management or ownership.
- E-commerce developers focus on optimizing user experience, ensuring that the online store is intuitive, user-friendly, and aligned with customer expectations to enhance overall satisfaction.
- A Marketing Specialist assumes a pivotal role in steering and orchestrating marketing projects.
- Tasked with devising pricing strategies and executing advertising campaigns, they employ data analysis to pinpoint target audiences.
- Collaborating seamlessly with marketing teams, their focus extends to elevating brand awareness.
- Through strategic alignment with audience needs, Marketing Specialists significantly enhance the efficiency of marketing initiatives, playing a vital role in achieving organizational objectives.
- Beyond conventional efforts, their influence amplifies the overall effectiveness of marketing endeavors, establishing them as instrumental contributors to organizational success.
- In the intricate landscape of marketing, these specialists emerge as adept leaders, seamlessly blending creativity and strategy to make a tangible impact on the company’s performance.
- Client service managers have a range of responsibilities.
- Their role is to take care of every customer and provide them with a hassle-free experience.
- In addition, they are responsible for developing ideas to improve processes and services.
- They also maintain constant checks on the existing processes and seek feedback from clients to bring better and more optimal solutions to the table.
- They manage and work with client servicing representatives, and are also responsible for training and developing them.
- Client service managers handle customer complaints and conflicts, working towards swift resolutions to ensure customer satisfaction and maintain a positive client relationship.
- E-commerce consultants play a crucial role in guiding business owners who are seeking to sell products or services and promote their ventures online.
- Even established businesses often seek advice from E-Commerce consultants to analyze current sales trends and devise effective business plans.
- E-commerce consultants may collaborate with companies or work independently as freelancers, and their compensation varies based on their experience in the field.
- They serve as strategic advisors, leveraging their expertise to enhance online business strategies and contribute to the growth and success of ventures.
- E-commerce consultants advise on the integration of new technologies and platforms to streamline online operations and improve the overall efficiency of e-commerce businesses.
- They conduct market research to identify emerging trends, analyze consumer behavior, and assess the competitive landscape, providing valuable insights to shape effective e-commerce strategies.
- A person with a degree in MBA in Digital Marketing and e-commerce can open an online store, selling goods or services through their commercial website.
- Venturing into entrepreneurship may require marketing skills, customer service, creativity, risk-taking ability, etc.
- Graduates with an MBA degree in Digital Marketing and E-Commerce will have knowledge of business strategies and techniques, so it is easier to understand business administration.
- The income earned may vary depending on factors such as the type and range of products, marketing and promotion, competitiveness, industry demands, etc.
- Leveraging their education, they can build a professional network to collaborate with suppliers, marketers, and industry experts, fostering valuable connections to support their online store.
Learn Business by Building Business
A significant component of the MBA program, such as MBA Digital Business at ZEFT Business School is the opportunity for students to run their businesses during their time there. This is unlike anything seen in any other MBA Colleges in Chennai. By doing this, they will be able to get into the nuances and learn the tricks of the trade in the business environment on a practical basis. By actively participating in day-to-day operations of their ventures, students can apply the theoretical knowledge they acquired in the classroom to real-world scenarios.
This unique aspect of the MBA program at ZEFT Business School, such as MBA Digital Transformation is invaluable for aspiring entrepreneurs. It allows them to gain experience in managing the various aspects of a business, such as marketing, finance, operations, and human resources. This comprehensive exposure helps students enrolled in our ZEFT’s MBA Digital Marketing Colleges in Chennai develop a well-rounded skill set. It prepares them to tackle the challenges of starting and growing a successful business.
Frequently Asked Questions at ZEFT Business School
The MBA program in Digital Marketing and E-Commerce is ideal for candidates who are interested in the various aspects of Digital Marketing, E-Commerce and management principles.
There are several opportunities available post completion of MBA program in Digital Marketing and E-Commerce. Some of the common job roles associated with the degree include
- Digital Marketing Manager
- Content Marketing Manager
- E-Commerce Manager
- E-Commerce Consultant
Some of the skills that candidates develop during the duration of the MBA program in Digital Marketing and E-Commerce program include
- Digital Marketing
- E-commerce Strategies
- Digital Transformation
- Digital Business Management
In order to gain admission to the program at ZEFT Business School, candidates must possess a bachelor’s degree from a recognized university or college with a minimum score of 50%. Besides, possession of relevant professional experience or high scores on exams such as the CAT can offer candidates an added advantage.
An MBA in Digital and E-Commerce from ZEFT Business School is highly valuable in today’s digital economy. The program covers essential topics such as digital marketing, e-commerce strategies, and digital business transformation. With this comprehensive curriculum, you will gain the knowledge and skills that are needed to navigate the ever-changing digital landscape.
An MBA in Digital Marketing can prepare you for a plethora of career opportunities, including roles such as Digital Marketing Manager, Content Marketing Manager, SEO Specialist, Data Analyst, and more.
- Entry-Level: INR 4-6 LPA
- Mid-Level: INR 8-5 LPA
- Senior-Level: INR 15-30 LPA
Yes. Both public and private sector organizations are looking for digital marketing professionals with an MBA degree in Digital Marketing and E-Commerce.
The MBA in Digital Marketing and E-Commerce program is a two-year course that focuses on online branding and product marketing.
Eligibility for admission in MBA Digital Marketing and E-Commerce differs among institutions. Typically, candidates are expected to possess a bachelor’s degree from a recognized university or relevant job experience.
While math is not a compulsory subject, some universities and colleges may have it as part of the curriculum of MBA in Digital Marketing and E-Commerce. This varies from institution to institution.
As beginners, professionals with MBA in Digital Marketing and E-Commerce degrees are expected to earn around Rs 25- 50K.
There are several institutes that offer MBA programs in Digital Marketing and E-Commerce. Among them, ZEFT Business School is among the top institutes that offer the degree program.
With digital media and e-commerce booming and its increased usage among the public and organizations, an MBA in Digital Marketing and E-Commerce has significant advantage over conventional MBA.
An MBA degree in Digital Marketing and E-Commerce can help you prepare and equip yourself for a wide variety of career opportunities. It can also help you understand consumer behavior, market trends, digital marketing strategies and the various aspects of e-commerce with a mix of management principles.
Our Popular MBA Programs in Chennai
- 2 Years
- Full Time
- The MBA Digital Marketing Colleges in Chennai offered by ZEFT Business School offers a life-changing opportunity for individuals who are aiming to develop a career in Digital Marketing and E-Commerce.
- The program imparts essential skills for professional success in the digital landscape.
- By enrolling in this program, individuals can build a strong foundation of digital marketing concepts and practices that can help them advance in their careers.
- 2 Years
- Full Time
- The MBA Business Analytics in Chennai offered by ZEFT Business School offers an in-depth exploration of the complexities of data-driven decision-making.
- It covers advanced statistics, predictive modeling, and the knowledge to turn data into actionable insights.
- The program is designed to equip learners with multidisciplinary skills in analytics and management practices to foster an in-depth and comprehensive understanding of the subject matter.