ZEFT Business School

Future-of-Business-Intelligence ZBS

The Evolving Role of BI Analyst in the Future of Business Intelligence

The world of data is a constantly churning ocean, and the tools and techniques used to navigate it are rapidly evolving. Business analytics and business intelligence have long been the captain’s compass for organisations seeking to avoid data pitfalls and discover valuable insights. However, the future holds exciting advancements to revolutionise further how businesses leverage …

The Evolving Role of BI Analyst in the Future of Business Intelligence Read More »

Inbound and Outbound Marketing Strategies for high ROIs

Inbound and Outbound Marketing Strategies for high ROIs

In the dynamic realm of digital marketing, where consumer behaviour evolves rapidly, businesses seek innovative strategies to engage with their audience effectively. Among these strategies, inbound marketing emerges as a beacon of light, guiding brands towards authentic interactions and sustainable growth. This blog takes you on a journey to delve deeper into the essence of …

Inbound and Outbound Marketing Strategies for high ROIs Read More »

Why Business Analytics is Essential for Thriving in Today's Market

Why Business Analytics is Essential for Thriving in Today’s Market

In the realm of business, data is the currency of power. Just as the adage ‘Information is power’ goes, so is the ability to harness and interpret data. In today’s fast-paced and cutthroat business arena, the ability to navigate the complexities of decision-making is vital to success. In the ever-evolving landscape of commerce, where every …

Why Business Analytics is Essential for Thriving in Today’s Market Read More »

Understanding the Difference Between Data Science and Data Analytics

Understanding the Difference Between Data Science and Data Analytics

In the words of Hal Varian, Google’s top economist, “The sexy job in the next 10 years will be statisticians. People think I’m joking, but who would’ve guessed that computer engineers would’ve been the sexy job of the 1990s?”. Varian’s witty observation highlights the transformative influence of data-related occupations on the future of work. As …

Understanding the Difference Between Data Science and Data Analytics Read More »

Is an MBA in Digital Marketing the Next Pivotal Navigator of Your Career?

Is an MBA in Digital Marketing the Next Pivotal Navigator of Your Career?

The digital landscape has undergone rapid transformations following the pandemic, prompting businesses of all sizes to substantially invest their time and resources in digital marketing initiatives. This digital evolution made it increasingly evident that marketing is a fundamental necessity for businesses to thrive.  Consider this analogy: you may literally have a ‘Genie’, but here is …

Is an MBA in Digital Marketing the Next Pivotal Navigator of Your Career? Read More »

Top 6 Career Paths in Business Analytics after Earning an MBA

Top 6 Career Paths in Business Analytics after Earning an MBA

Earning a Masters Degree in Business Analytics opens up diverse career possibilities. As Business Analytics continues to play a crucial role in the day-to-day operations of organizations, the job market in this field is expanding. The demand for MBA graduates equipped with analytical skills is on the rise, making analytics a relatively recent and sought-after specialization …

Top 6 Career Paths in Business Analytics after Earning an MBA Read More »

For Admission